Market Oppurtunity
Our market opportunity assessment uses the TAM–SAM–SOM framework to quantify Wave Warn’s potential reach and revenue, guiding our go-to-market priorities and investment needs.
TAM
Wave Warn’s TAM includes the roughly 200 million smartphone users across India’s heat-vulnerable regions who could opt in to receive our free or premium alerts. At a ₹99/month subscription, this represents a potential annual revenue pool exceeding ₹23,700 crore if we captured 100% market share.
SAM
Our SAM narrows to the 50 million residents of India’s top 20 heat-prone cities—those most likely to demand hyperlocal, AI-driven forecasts. Monetizing this segment at ₹99/month yields an accessible annual market of about ₹5,900 crore.
SOM
Realistically, we aim to convert 10% of our SAM within three years—roughly 5 million users. At full subscription, this equates to annual revenues of approximately ₹594 crore, providing a solid foundation for scaling and partnership expansion.
